After experimenting for a few months with various ways to introduce ads in their videos, YouTube is finally launching a video ad platform. The current format is represented by a strip which occupies 20% of the video. The ad appears only after 15 seconds of the movie have passed and if the user clicks the ad, the video is paused and a new window opens for the ad. If the user does not click the ad, it’s displayed for 10 seconds and then it disappears.

As for the pricing, Google choose to apply a 20$ fee for 1000 impressions. Although it’s a little weird they use this instead of the Google classic Pey Per Click system, but Google officials think that safer CPM model will be better for their customers.

So having YouTube as a constant user-generated content pool, Google can provide extensive coverage for publishers and interesting ways to financially attract advertisers. But for now the platform has to be tested to eliminate eventual bugs and to attract publishers.