Here it comes! Creatives finally back in the picture with its new Wi-Fi enabled media player to compete with the iPod and Zune. It comes not only in a iPod like structure but also with a SD slot.

According to leaked photos and details, the nine-point pad offers the users the option for instant messaging on Windows Live or Yahoo Messenger with a phone type typing methord. The device will also use Wi-Fi to share media between home networked computers and access an Internet-based media pool, called a Public Home Server.

The player is named after Creative’s X-Fi audio technology, which restores lost data in compressed music files to create concert-like audio effects. The X-Fi has two options —the Crystalizer makes audio richer and clearer, and the Expand repositions the music to sound like it’s coming from in front of you, creating a live performance effect