eBay is once again modifying their fee structure in an effort to increase growth.

eBay is decreasing Insertion Fees and increasing Final Value Fees. This means that it will be less expensive to create eBay listings, but more expensive to actually sell items.

This should cause the volume of eBay listings to go up, but may also raise prices on goods sold through eBay.

In addition, eBay is  changing the percentages charged for Final Value Fees at each tier.  Goods priced under $25.00 are seeing the largest increase.

This should make eBay less desirable as a marketplace for smaller items.  This may be a result of the success eBay has seen with larger ticket items such as found on eBay Auto.

The new fee structure will be implemented on 20 February.