Yahoo! has launched their new advertising platform called SmartAds. And they want to win the market by advertising their new ads customization system. This basically means that the platform will take in consideration known information about the user, such as gender, location and online interests when it displays ads.

So we can expect to see highly relevant ads in terms of content, background, text color and geographic specifications. This means that men and woman will get different version of the same product ( such as different versions of the same car ) and the ads will contain colors that appeal more to each sex. Also ads will contain other relative content such as logos and other visual elements.

Here are some of the features included in SmartAds:

Yahoo! turns one ad into thousands by:

• Fully leveraging user demographics and interests
• Automatically generating uniquely relevant offer-driven advertising
• Carrying the personalized advertising experience from the ad to the landing page

Good for the customer, good for business.

• Easier to reach and effectively address niche markets with specific, relevant messages
• Improved customer engagement and response
• Simplify the execution of micro-targeted online advertising

This is the first of many changes that Yahoo! has to make in order to get out of the slow downfall they’re having lately, I was really anxious to see some changes after Terry Semel left.

You can watch the demo here.