YouTube has promoted a few of their popular users to partners. They have selected them among the users that create and publish original content and also have a steady amount of subscribers.

The official blog states:

Up until now thereC”b,b”s been a distinction between the content you create and the content created by YouTube’s professional content partners. We want to start changing some of the perception here. Which is why weC”b,b”re adding several of the most popular and prolific original content creators from the YouTube community to our partnership program. Now some of your favorite YouTube members, including LisaNova, renetto, HappySlip, smosh, and valsartdiary, will begin to participate in the same revenue sharing and promotional opportunities that are available to YouTube’s other partners. These include thousands of mid-sized to large content creators who range from video game companies to universities to production houses.

Initial user participants have been selected from the content creators that you have helped popularize by watching their videos and subscribing to their channels. Because they have built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner.

So now that youC”b,b”ve read this, youC”b,b”re probably wondering, C”b,EHow can I get in on the action?C”b,B This is only available to the initial participants. But if you create original content, have built and maintained an audience on YouTube, and think you might qualify for this program based on whatC”b,b”s above, you can express interest on their partnership lead form.