Googlebot is the web crawler which Google uses to find web pages on the Internet.
Googlebot is known by it's referrer tag, which looks like this:
Googlebot/2.1 (+http://www.googlebot.com/bot.html)
The Google AdSense Googlebot
The Google AdSense bot is confusingly named and therefore causes frequent confusion as webmasters mistake it for Googlebot.
The Google AdSense bot crawls web pages which contain Google AdSense advertisements, in order to determine what advertisements are most relev
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Alexa is a subsidiary of Amazon.com which ranks web sites based upon actual user traffic to those sites.
User traffic is monitored using the The Alexa Toolbar.
Users voluntarily download and install the Alex Toolbar because includes a Popup Manager and Google Search, and also displays Site Info, Alexa Traffic Rank, and Related Links.
Hudson Scripting provides an Alexa Ranking tool which will display the Alexa Traffic Rank of many web sites simultaneously.
Understanding Alexa Traffic Ra
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SEO, an abbreviation for Search Engine Optimization, is the practice of optimizing a website for web search engines. With a comprehensive optimization technique implemented on a website, the search engines will be able to index and crawl it in an effective way. The goal of website optimization is to get your website listed in the first several search results for particular keywords.
There are two ways of optimizing a website for search engines: On-Page Optimization and Off-Page Optimization.
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Inbound links are one of the critical success factors for any web site.But how do you convince people to link to you?
Here are a few ideas for generating inbound links:
Reciprocal Linking
Write individual e-mails to specific webmasters whose web pages compliment your own and tell them that you would like to trade links with them.
It is usually best to add a link to the other web site before sending the e-mail. If the link is not reciprocated within 30 days, remove the outbound link.
T
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Writing press releases about your web site and submitting them to press release distribution services is a good way to market your web site.
These press release distribution services will help you get in touch with your potential market:
United States
PR Newswire
PRWeb
Free Press Release
Press Flash
dime-co
United Kingdom
PR Newswire UK
Pressbox.co.uk
RealWire
Response Resource
Russia
InThePress.ru
A much larger list of press release sites can be found in t
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These tools will help you keep track of where your pages rank for your defined keywords:
SERPS Tool
Search Engines Supported
DigitalPoint Keyword Tracker
Google
Rank Monitor
Google
Top25Web Search Engine Ranking Report
Google
RankWhere
Google, AltaVista, MSN, Alexa, Inktomi, Lycos, AllTheWeb
Free Monitor for Google
Google
Google Rankings
Google
Mike's Marketing Tools Search Engine Ranking
Google, Yahoo, AOL, MSN, AllTheWeb, AltaVista, Teoma
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Within the SEO community, some optimization tactics are considered Black Hat SEO. These are tactics which are not considered to be good or fair by search engine operators, search engine optimizers, or web site visitors.
There is no generally accepted definition for black hat SEO. What may be considered appropriate by one webmaster may not be considered appropriate by another webmaster. In addition to personal differences, guidelines for appropriate conduct vary across web site categories. Wha
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SERPs are "Search Engine Result Pages"
If a search engine user types in a search for "rubber baby buggy bumpers" and your web site is the first result, then you can be said to have the #1 SERP for "rubber baby buggy bumpers."
The whole purpose of Search Engine Optimization (SEO) is cause web pages to rank highly in the SERPS. The higher your web pages rank in the SERPS for their chosen keywords, the more traffic your web site will receive.
Tracking SERPs
Check How can I track my ranking
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A Google bomb is when a group of people attempt to cause a target web page to become the #1 search result for a chosen search phrase.
Every good Search Engine Optimization specialist tries to make his web pages become the #1 search result for the relevant search terms. A Google bomb is different, because it is usually a group of people trying to make a web page the #1 search result for an irrelevant or abusive search phrase.
The leftist loons used a Google bomb to cause President Bush to b
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A scraper site is a website that displays no original or usable information. This site is usually automated and its content automatically updated by bots crawling all over the web. All the content showed in a scraper site is taken without permission from other open-content websites and their webmasters.
Unlike search engines, a scraper site does not direct a visitor to the original site where the content came from. Scraper sites do not respect copyright and repost content without including th
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