SEO Optimization Checklist
Before you begin, define one set of keywords per web page. A set can be 1 to 4 words long.
On-Page SEO Optimization Checklist for a Web Page
- Check the URL
- Does the URL contain your keywords?
- Is the URL too long?
- Does the URL use hyphens as keyword seperators?
- Check the Page Title
- Does the Page Title contain your keywords?
- Is the Page Title too long?
- Check the Description Tag
- Does the Description tag contain your keywords?
- Is the Description tag too long?
- Check the Keywords Tag
- Does the Keywords tag contain your keywords?
- Is the Keywords tag too long?
- Check the Headings
- Are your keywords used in the H1 tag?
- Are your keywords used in the H2 tags?
- Are your keywords used in the H3 tags?
- Check the ALT text
- Do your keywords exist in the ALT text of an image on the page?
- Check your HTML
- Check your body text
- Does your body text mention your keywords enough?
- Does your body text contain enough content?
- Is your body text human-readable?
- Does the page have excess HTML markup which could be removed?
Off-Page SEO Optimization Checklist for a Web Page
- Is the page listed in your sitemap?
- Is it possible to issue a press release about this new web page?
- Can you submit this new web page to web directories?
- Should you mention this new web page on relevant web forums?
- Have you traded reciprocal links with similar web pages?
- Have you added anchor-text links to this new web page from your other pages?
On-Page SEO Optimization Checklist for a Web Site
- Does your web site have a site map?
- Does your web site have plain HTML links to between pages?
- Does every page of your web site link back to the index page?
Off-Page SEO Optimization Checklist for a Web Site
- Is it possible to issue a press release about this new web site?
- Can you submit this new web site to web directories?
- Should you mention this new web site on relevant web forums?
- Have you traded reciprocal links with similar web sites?
- Is your web site appropriate for a Top Site List or a Web Ring?
