SERPs
SERPs are “Search Engine Result Pages”
If a search engine user types in a search for “rubber baby buggy bumpers” and your web site is the first result, then you can be said to have the #1 SERP for “rubber baby buggy bumpers.”
The whole purpose of Search Engine Optimization (SEO) is cause web pages to rank highly in the SERPS. The higher your web pages rank in the SERPS for their chosen keywords, the more traffic your web site will receive.
Tracking SERPs
Check How can I track my ranking in Google or other search engines? to find pointers to web-based tools for tracking your SERPs.
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what is the best software to check on serp functionality?
I have a fairly straightforward question:
We are ranking highly in the SERPs (almost always on page 1 and usually #1, at the very top, in terms where 1 million to 1 billion-plus search results are displayed) for at least 300 to 400 of our pages, and yet we don’t get any hits from these Google SERPs and our traffic remains dismal.
What are we missing?
I’ll take any answers or any clues from anyone…
Thanks in advance!
Maybe the sad truth is Google is no longer driving traffic. You are sitting there on its pages that just aren’t being visited. So it is like a joke, a bad one, that google isn’t letting you in on. Maybe also, due to this stupid local search thing, when you visit your pages that are listed, you see them, but the rest of the world outside of your area, don’t get those pages delivered to them. In the end, it’s pretty much the same thing: google just isn’t driving traffic to you; it is a parking lot now, instead of an active traffic driver.