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  • 10 Creative Ways To Use Facebook

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    2. Use Facebook to retarget without having to spend more marketing dollars

    If a potential customer visits your website but does not make a purchase, there is a way to “follow” them around the Internet in order to give them other opportunities to buy. This process is known as retargeting, and it can be quite expensive if you do not use Facebook.

    Facebook Exchange has the ability to retarget without dropping ongoing ad spend on the effort.

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