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    4. Use exclusion technology in order to save money

    If you have customers who are already coming to your website and checking for your products, you do not need to waste ad spend on them. For instance, if you are doing an email outreach campaign, there is no reason to spend ad money on people who are already on the list.

    Watch your analytics to see if you need to re-engage current customers with new ads. Otherwise, target new customers and keep the current ones engaged in the comment section and through direct messaging.

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