6. You could be addicted to attention (little jolts of gratification)
A lot of people have said that Facebook is kind of like a drug, and they’re not too far from the truth. A lot of things online have a similar effect. In fact, everything that frequently gives you instant doses of a positive feeling of some kind can be a bit addictive. In this case it’s those little jolts of gratification that come when you get positive attention from someone, like a like, a comment, a post on your wall, and even a message in your inbox.
Sure, if you’re getting absolutely overloaded with attention it’s probably burdensome, but chances are that if it stopped all of a sudden you’d crave it. We’re very easily conditioned like that.
No wonder though. We are very social creatures. We evolved to experience pleasure when other people pay attention to us. It makes us feel real and significant. It’s normal.
But there is still a danger of becoming addicted to superficial forms of attention or mere attention itself, and lose sight of the importance of building deeper connections with people. Furthermore, it’s kind of weird when you have little emotional reactions to red notification numbers and notification sound blips. We’re so easily trained, like rats in a lab.